Tag Archives: twitter

48 Ways to Measure Social Media Success

By | December 20, 2011

Ultimately, as Olivier Blanchard has pointed out repeatedly, social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific). In the b2b world, the “R” is generally leads (website call-to-action conversions) with some monetary value applied to them. But it’s crucial to the social media ROI debate… Read More »

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SEO for Twitter Content

By | November 10, 2009

By Julie Batten, ClickZ, Nov 9, 2009 The major search engines have a history of evolving their indexing capabilities to keep up with new types of digital content. First it was HTML text, then blog content, then multimedia files like videos, and more recently it was flash content. Now the search engines are indexing another… Read More »

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