Tag Archives: facebook

Why Facebook will never make enough money and why you should use Google+

By | August 3, 2012

Non sequitur (Latin for “it does not follow”), in formal logic, is an argument in which its conclusion does not follow from its premises. Facebook Premise: “We have 900 Million users!” Facebook Conclusion: “We are going to make a lot of money!” Uh……no. Facebook suffers today from basic lack of understanding of buyer psychology.  If you want… Read More »


48 Ways to Measure Social Media Success

By | December 20, 2011

Ultimately, as Olivier Blanchard has pointed out repeatedly, social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific). In the b2b world, the “R” is generally leads (website call-to-action conversions) with some monetary value applied to them. But it’s crucial to the social media ROI debate… Read More »


The Ultimate Facebook Marketing Cheat Sheet

By | September 7, 2011

Posted by Pamela Vaughan Wed, Sep 07, 2011 @ 01:02 PM Facebook’s social network domination may frequently get challenged by emerging social media platforms like Google+, but the facts remain. With more than 750 million members in its user base, it’s still the most popular social network around. And yes, businesses are beginning to understand… Read More »


Facebook Real Estate Ads – The Next Generation of PPC

By | January 11, 2010

PPC, Pay Per Click advertising, primarily with Google Adwords, has delivered a great many prospects to my websites in the past. And, though pegging the dollar amount is impossible, it’s been a nice commission revenue stream from working those leads. There’s another approach to paying for clicks, and I’ve been involved in a three week… Read More »