Tag Archives: conversion rate

Why Facebook will never make enough money and why you should use Google+

By | August 3, 2012

Non sequitur (Latin for “it does not follow”), in formal logic, is an argument in which its conclusion does not follow from its premises. Facebook Premise: “We have 900 Million users!” Facebook Conclusion: “We are going to make a lot of money!” Uh……no. Facebook suffers today from basic lack of understanding of buyer psychology.  If you want… Read More »


What do you need to fundraise on social media?

By | May 4, 2012

by EHREN FOSS on APRIL 30, 2012 · LEAVE A COMMENT · in COMMENTARY, CONSULTING & SERVICES,SMF 101 It occurred to me that we talk about this a lot but haven’t really written it all down outside of presentation form.  Some of these items are very broad, some very specific.  Not all are essential, but they all help.  Here goes: Your communications and development… Read More »


Local Search: Are You Missing Out On Valuable Traffic?

By | March 8, 2012

by tabita on March 8, 2012 in Local SEO A couple of days ago, Google announced an integrated local search experience across devices. Now users can retrieve local searches performed on any device using their Google account on their iPhone and Android devices. This is just one example of just how important local search has… Read More »


48 Ways to Measure Social Media Success

By | December 20, 2011

Ultimately, as Olivier Blanchard has pointed out repeatedly, social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific). In the b2b world, the “R” is generally leads (website call-to-action conversions) with some monetary value applied to them. But it’s crucial to the social media ROI debate… Read More »


Inbound Marketing Automation Overview

By | May 15, 2010

Inbound Marketing and Marketing Automation are relatively new fields representing a new way to market. Some people call the whole approach Marketing 2.0; we call it Inbound Marketing Automation or IMA. As opposed to the old techniques of Outbound Marketing, Inbound relies on having your website get found on the web. Today, more than 90%… Read More »