Tag Archives: Brandsphere

New Infographic: The Brandsphere by Brian Solis and JESS3

By | September 24, 2011

In discussions about new media, you will often hear the division of media opportunities as Paid, Owned, and Earned media (P.O.E.M.). Over the years, I’ve studied the various categorization of media from a few perspectives, 1) that of traditional content creation, owners, budgets, and metrics, 2) how social networks cater to consumption and sharing, 3)… Read More »