Tag Archives: bounce rate

Metrics to Optimize Website Performance

By | January 6, 2012

Your website is the hub of your inbound marketing efforts. Every piece of content you create or campaign you run should be designed to drive traffic to your website and landing pages, giving you the chance to convert visitors into leads and customers. It makes sense, then, to start by looking at insights from your… Read More »


48 Ways to Measure Social Media Success

By | December 20, 2011

Ultimately, as Olivier Blanchard has pointed out repeatedly, social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific). In the b2b world, the “R” is generally leads (website call-to-action conversions) with some monetary value applied to them. But it’s crucial to the social media ROI debate… Read More »


How Low Can You Go? Instant Traffic by Improving your Bounce Rate

By | October 1, 2009

September 23, 2009 By: Justin Britt Author’s Website: http://www.hawaiilife.com/ There’s been some talk about website redesign on the Geek Estate blog recently. If you haven’t read them, check out Joshua Ferris’ post about the lessons learned from his real estate site redesign and Matthew Swanson’s insight on testing new site designs without impacting production. Since… Read More »