STOP, LOOK, and LISTEN

By | March 1, 2012

getting started with social media

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There has been a lot of talk these days about social media marketing, and that’s all it really is, a bunch of talk. Too many people jumping on the social media bandwagon, tweeting, posting, and commenting without a clear understanding of the who, what, where, why and how to properly use social media in the first place.

Just because everyone else is doing it, doesn’t make it right.  Social media is one of the most powerful and effective tools and can dramatically improve your business, but could also harm it if you don’t know what you are doing.

Recent events such as SOPA and the Occupy movement are perfect examples of how social media, when used properly, can effectively change the world, with more power and influence than government institutions and big business put together. Instead of trying to regulate the internet and control social media networks, if the government were to embrace social media and listen to what people are saying, only then will real progress be achieved.

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Unless you’ve been living under a rock the past 10 years, chance are you already have some sort of social media presence, even if you did not create it yourself, your relationships and interactions with people in the real world will show up in the social media world in some form of another. We are all connected. So before jumping into social media, it is important to be aware of such pre-existing connections and how they tie into your real world connections.

Finding yourself on the social web may be as simple as doing a general web search via google or other search engine.. However, for more detailed results, search within the specific sites themselves via Facebook Insights, Twitter Search, also there are many free tools using tools such as ­­­­­­­­­­Google Alerts, SocialMention ,whostaklkin and topsy

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Now that you have defined your space in the social media realm it is time to start reading and understanding what is being said and decide how your voice will play into the conversation and what contribution you can make. So if you trying to join a conversation by talking about yourself or take on opposing view on what is being said,, no one is going to listen, and you will not kicked out of the conversation. Social Media is not about you, it’s about people’s relationships with you. Listen before you speak.

 

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