Google drops out of the real estate listings business

By | January 27, 2011

Click Boston real estate lisiting photo to enlarge.

Google has just made a surprising announcement: Google Maps will drop its real estate listings search option on February 10, 2011.

Real estate was one of the options available inside Google Maps since July 2009, when it added a similar search form like the ones available on many Boston real estate-specific websites. Google’s real estate search offered enough basics for most Boston condo buyers to start the process of finding a new home.

Problem is that very few people used it. That’s one of the reasons that Google cites for dropping real estate search:

In part due to low usage, the proliferation of excellent property-search tools on real estate websites, and the infrastructure challenge posed by the impending retirement of the Google Base API (used by listing providers to submit listings), we’ve decided to discontinue the real estate feature within Google Maps on February 10, 2011.