PPC, Pay Per Click advertising, primarily with Google Adwords, has delivered a great many prospects to my websites in the past. And, though pegging the dollar amount is impossible, it’s been a nice commission revenue stream from working those leads.
There’s another approach to paying for clicks, and I’ve been involved in a three week experiment with Facebook ads for real estate. I’ll be reporting in the future on results, hopefully good ones, but I’ve been getting some good site visitors from Facebook. The biggest difference is the ability to target the prospects who’ll see my ads really closely with Facebook. Here’s a step-by-step tutorial on easy Facebook ads for real estate. It will speak to this tight targeting to save money and reach the best prospects.