Category Archives: ppc

Inbound Marketing Automation Overview

By | May 15, 2010

Inbound Marketing and Marketing Automation are relatively new fields representing a new way to market. Some people call the whole approach Marketing 2.0; we call it Inbound Marketing Automation or IMA. As opposed to the old techniques of Outbound Marketing, Inbound relies on having your website get found on the web. Today, more than 90%… Read More »


Facebook Real Estate Ads – The Next Generation of PPC

By | January 11, 2010

PPC, Pay Per Click advertising, primarily with Google Adwords, has delivered a great many prospects to my websites in the past. And, though pegging the dollar amount is impossible, it’s been a nice commission revenue stream from working those leads. There’s another approach to paying for clicks, and I’ve been involved in a three week… Read More »


Why not use both…Pay Per Click and SEO? Maximize ROI

By | December 29, 2009 I was talking to a client the other day about improving their Organic Search Results. They were having problems with under performing keywords. I mentioned to them to start a few Pay Per Click ads form their favorite search engines and look at the conversion rates and ROI, unfortunately no luck. They would rather… Read More »