What is the AdWords Ad Preview & Diagnostics Tool? The AdWords ad preview and diagnostics tool is a tool designed by Google to allow you to check the status of your ad and the way it’s being displayed to different searchers in different geographic locations. You can use the tool to troubleshoot issues with your… Read More »
Jason Tabeling | Oct 14, 2010 | 2 Comments Studies show that organic search receives as much as 70 percent of total clicks from search results. But having both a paid and an organic listing has proven to increase the amount of total traffic by as much as 66 percent and influence a consumer’s purchase… Read More »
Inbound Marketing and Marketing Automation are relatively new fields representing a new way to market. Some people call the whole approach Marketing 2.0; we call it Inbound Marketing Automation or IMA. As opposed to the old techniques of Outbound Marketing, Inbound relies on having your website get found on the web. Today, more than 90%… Read More »
By Julie Batten, ClickZ, Mar 1, 2010 Many of you have already developed a PPC from scratch, but for those of you who are new to search, it can sometimes be daunting to know where to start. With that in mind, today’s column will focus on the seven key steps to building a PPC campaign.… Read More »
February 25, 2010, 03:15 PM by Rick DeJarnette | 0 Comments When a key opens a lock, it typically provides the key’s holder with a clear path to where he or she wants to go. Keywords and key phrases do the same for a website. They help direct searchers to content they wish to see on the Internet.… Read More »
PPC, Pay Per Click advertising, primarily with Google Adwords, has delivered a great many prospects to my websites in the past. And, though pegging the dollar amount is impossible, it’s been a nice commission revenue stream from working those leads. There’s another approach to paying for clicks, and I’ve been involved in a three week… Read More »
http://seohardtruth.blogspot.com/2009/12/why-not-use-bothpay-per-click-and-seo.html I was talking to a client the other day about improving their Organic Search Results. They were having problems with under performing keywords. I mentioned to them to start a few Pay Per Click ads form their favorite search engines and look at the conversion rates and ROI, unfortunately no luck. They would rather… Read More »
Posted on 21. Dec, 2009 by The Wizard in Pay Per Click Pay Per Click advertisers only pay when an advertisement they placed on a Search Engine, Web Site or Blog is clicked to access the advertised content. PPC is effective when properly managed. However, there are pitfalls which must be considered before initiating any… Read More »
Analytics, PPC & SEO: So Happy Together Posted using ShareThis