Category Archives: Online Tools

Metrics to Optimize Website Performance

By | January 6, 2012

Your website is the hub of your inbound marketing efforts. Every piece of content you create or campaign you run should be designed to drive traffic to your website and landing pages, giving you the chance to convert visitors into leads and customers. It makes sense, then, to start by looking at insights from your… Read More »


48 Ways to Measure Social Media Success

By | December 20, 2011

Ultimately, as Olivier Blanchard has pointed out repeatedly, social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific). In the b2b world, the “R” is generally leads (website call-to-action conversions) with some monetary value applied to them. But it’s crucial to the social media ROI debate… Read More »


The Evolution of Rental Relationship Management Software

By | September 3, 2011

In these tough economic times, the rental market is heating up and so is Rental Relationship Management A Brief History When I first started doing Boston rentals, back in 2003, there were no database management systems available for brokers to manage their rental listings. Listings would come in through fax, sometimes email, and the listing… Read More »