Category Archives: Online Tools
STOP, LOOK, and LISTEN
getting started with social media STOP There has been a lot of talk these days about social media marketing, and that’s all it really is, a bunch of talk. Too many people jumping on the social media bandwagon, tweeting, posting, and commenting without a clear understanding of the who, what, where, why and how to… Read More »
SEO meta-tags at Schema.org
Schema.org provides a collection of schemas, i.e., html tags, that webmasters can use to markup their pages in ways recognized by major search providers. Search engines including Bing, Google, Yahoo! and Yandex rely on this markup to improve the display of search results, making it easier for people to find the right web pages. Many… Read More »
Metrics to Optimize Website Performance
Your website is the hub of your inbound marketing efforts. Every piece of content you create or campaign you run should be designed to drive traffic to your website and landing pages, giving you the chance to convert visitors into leads and customers. It makes sense, then, to start by looking at insights from your… Read More »
48 Ways to Measure Social Media Success
Ultimately, as Olivier Blanchard has pointed out repeatedly, social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific). In the b2b world, the “R” is generally leads (website call-to-action conversions) with some monetary value applied to them. But it’s crucial to the social media ROI debate… Read More »
Beginners Guide to Google +
Google Analytics Premium!
Creating Forms in Google Docs to Generate leads
The Evolution of Rental Relationship Management Software
In these tough economic times, the rental market is heating up and so is Rental Relationship Management A Brief History When I first started doing Boston rentals, back in 2003, there were no database management systems available for brokers to manage their rental listings. Listings would come in through fax, sometimes email, and the listing… Read More »