Category Archives: marketing


The Evolution of Rental Relationship Managment Software – Part Two

By | September 17, 2011

Looking Ahead So what is next for these rental relationship software companies?  Well, as is the case for any technology services provider, your number one priority is staying up-to-date with the technology and constantly making improvements.  If not, any other company can enter the market and not only copy your software but make it better… Read More »


The Ultimate Facebook Marketing Cheat Sheet

By | September 7, 2011

Posted by Pamela Vaughan Wed, Sep 07, 2011 @ 01:02 PM Facebook’s social network domination may frequently get challenged by emerging social media platforms like Google+, but the facts remain. With more than 750 million members in its user base, it’s still the most popular social network around. And yes, businesses are beginning to understand… Read More »


The Evolution of Rental Relationship Management Software

By | September 3, 2011

In these tough economic times, the rental market is heating up and so is Rental Relationship Management A Brief History When I first started doing Boston rentals, back in 2003, there were no database management systems available for brokers to manage their rental listings. Listings would come in through fax, sometimes email, and the listing… Read More »


Inbound Marketing Automation Overview

By | May 15, 2010

Inbound Marketing and Marketing Automation are relatively new fields representing a new way to market. Some people call the whole approach Marketing 2.0; we call it Inbound Marketing Automation or IMA. As opposed to the old techniques of Outbound Marketing, Inbound relies on having your website get found on the web. Today, more than 90%… Read More »


Social Media Marketing Website Usability

By | October 1, 2009

Usable Social Media Marketing Web Sites The Internet is constantly changing, businesses have to change, to remain competitive. What was once considered a leading edge business web site fails in comparison to the web site functionality currently expected by Internet users. The business web site is the hub of your company’s business and social activities… Read More »


Pay Per Click Marketing: 4 Reasons Every PPC Campaign Needs Long Tail Keywords

By | September 30, 2009

If you are not using long-tail keywords in your pay per click campaigns, you could be missing out on huge profits. Following is why. PPC Marketing and the Way Web Surfers Search The web is growing by 100,000 new websites per day, according to some internet marketing experts. Why is this important? Quite simply, gone… Read More »