Category Archives: marketing

Marketing

Why Facebook will never make enough money and why you should use Google+

By | August 3, 2012

Non sequitur (Latin for “it does not follow”), in formal logic, is an argument in which its conclusion does not follow from its premises. Facebook Premise: “We have 900 Million users!” Facebook Conclusion: “We are going to make a lot of money!” Uh……no. Facebook suffers today from basic lack of understanding of buyer psychology.  If you want… Read More »

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Google PLUS Local Ranking Factors You Need to Know

By | July 18, 2012

Shortly after writing about Why Small Businesses Shouldn’t Be Afraid of Google+ Local, which focused on “best practices” that are still highly relevant in light of the new +Local/Places merger, I began to wonder what other helpful Local ranking tips the average local businessman is missing out on. When I say average, I simply mean… Read More »

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What’s so interesting about Pinterest anyways?

By | May 4, 2012

I was curious as well. So when it first launched, I tried it out, just to see for myself. At first I thought, this just another stupid social bookmarking site for pictures.  I already had a delicious account, which I barely even use, so I didn’t give it another thought, and just let it be.  I figured it would… Read More »

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Local Search: Are You Missing Out On Valuable Traffic?

By | March 8, 2012

by tabita on March 8, 2012 in Local SEO A couple of days ago, Google announced an integrated local search experience across devices. Now users can retrieve local searches performed on any device using their Google account on their iPhone and Android devices. This is just one example of just how important local search has… Read More »

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48 Ways to Measure Social Media Success

By | December 20, 2011

Ultimately, as Olivier Blanchard has pointed out repeatedly, social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific). In the b2b world, the “R” is generally leads (website call-to-action conversions) with some monetary value applied to them. But it’s crucial to the social media ROI debate… Read More »

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New Infographic: The Brandsphere by Brian Solis and JESS3

By | September 24, 2011

In discussions about new media, you will often hear the division of media opportunities as Paid, Owned, and Earned media (P.O.E.M.). Over the years, I’ve studied the various categorization of media from a few perspectives, 1) that of traditional content creation, owners, budgets, and metrics, 2) how social networks cater to consumption and sharing, 3)… Read More »

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The Anatomy of a Social Media Crisis

By | September 24, 2011

Social media crises are on the rise, but 76% of those that occurred since 2001 could have been diminished or averted with the proper social media investments, according to a report by Altimeter Group released on Wednesday. For the report, entitled “Social Business Readiness: How Advanced Companies Prepare Internally,” Altimeter Group analyzed 50 social media… Read More »

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