Category Archives: Lead generation

Metrics to Optimize Website Performance

By | January 6, 2012

Your website is the hub of your inbound marketing efforts. Every piece of content you create or campaign you run should be designed to drive traffic to your website and landing pages, giving you the chance to convert visitors into leads and customers. It makes sense, then, to start by looking at insights from your… Read More »


7 Super Easy Website Conversion Tips

By | December 5, 2009

December 3, 2009 By: Brandon Laughridge Author’s Website: If you’re reading Geek Estate then I’ll assume you’re familiar with the idea of conversion rate optimization.  It’s the process of turning more visitors into leads and eventually money in your pocket.  Upping your conversion rate is absolutely, guaranteed the quickest business boost you can imagine. … Read More »